Tui Blue Hotels to Open Across Southeast Asia, China, Africa, and the Middle East

Tui Blue hotels will be opened across Southeast Asia, China, Africa, and the Middle East as part of the Tui Group’s ambitious expansion plans.

Currently, the brand has 96 hotels in Tunisia, Egypt, Morocco, Tanzania, the Dominican Republic, Thailand, Vietnam, Mexico, and the Maldives, with the majority of them in Europe.

With management and franchise agreements in place, the hotel subsidiary hopes to expand and has opened additional development offices in Dubai and Hong Kong.

Tui Hotels & Resorts managing director Erik Friemuth said: “Tui Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences.

“Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”

Tui Blue’s managing director, Artur Gerber, added: “We are delighted that Wesam Okasha, an experienced global head of business development, has joined us.

“Among other roles, he previously held the position of senior director development West Africa for Hilton.

“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first Tui Blue hotels in China.”

Tui Blue hotels welcome around 27 million tourists each year and provide the Blue App, a digital service assistant that is available before, during, and after the trip.