Celebrity Cruises Introduces “Wonderverse” Experience

Celebrity Cruises’ introduction of the digitally reconstructed Celebrity Beyond has produced a virtual universe.

Through the cruise line’s “Wonderverse” experience, clients will be able to tour the Edge-series ship before boarding.

You may view the Magic Carpet, Grand Plaza, Resort Deck, and Sunset Bar as part of the virtual attraction.

Agents and passengers can also “meet” the line’s executives, such as president and CEO Lisa Lutoff-Perlo, captain Kate McCue, and Nate Berkus, who created the Sunset Bar on the ship.

Celebrity’s Wonderverse, which was developed in collaboration with virtual event platform designers Surreal Events, also contains mini-games and activities, entertainment, and exclusive deals.

The website for Celebrity Cruises hosts Wonderverse, which debuts today (14th December).

An email urging them to visit Wonderverse will be sent to the celebrity’s agency database. The line will publish a login link on Celebrity Central, its trade platform.

“Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in Wonderverse,” said Lutoff-Perlo.

“Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travellers.”

Chief marketing officer Michael Scheiner said: “We’ve revolutionised cruise ship design and now we’re revolutionising where cruise ships are experienced.

“Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles.

“We believe this has opportunities to expand even further, creating experiences our consumers are looking for.”