Azamara Reveals its Latest Campaign “Change the Way You Sea”

Azamara Club Cruises has developed a brand campaign with the slogan “Change the Way You Sea.”

The effort attempts to change people’s minds about cruises by “going beyond the standard cruise experience, offering longer stays and overnights to allow deep discovery” in each location.

It will be distributed across print, digital, social media, and streaming television to demonstrate how Azamara’s fleet of four ships allows passengers to visit smaller ports and discover “hidden gems.”

Azamara seeks to give travelers the opportunity “to connect with the local culture and transform their viewpoint on how they view the world” with its itineraries, land programs, and more overnight stays.

Azamara’s president, Carol Cabezas, stated: “Our thoughtfully crafted itineraries offer those explorers the time to immerse themselves into the culture and discover each destination by day and night for an enriching and fulfilling cruise experience. Our latest campaign really brings Azamara’s objective to life.”

In early 2021, Royal Caribbean Group sold Azamara to private equity firm Sycamore Partners for $201 million.

The cruise line has opened a new office in the Coconut Grove neighborhood of Miami, and its newest ship, Azamara Onward, will debut in the spring.

AzAmazing Journeys are new pre-and post-cruise land trips that feature a ride on Switzerland’s Glacial Express Train followed by a day tour to Mount Rigi.

Alta, on Norway’s northern coast; Brest, France; eşme, Turkey; and Fredericia, Denmark will be the first ports to open.