Virgin Atlantic Flight Inspiration

Corneel Koster, Virgin Atlantic’s chief customer and operating officer, said: “We have missed looking after our customers onboard this past year and cannot wait to welcome them back once restrictions are lifted and travel resumes at scale.

“At Virgin Atlantic, we pride ourselves on offering our customers a brilliantly different experience, so the concept of ASMR and giving people that magical tingly feeling, is the perfect tool to remind our customers of the travel experience that awaits them when they come back to the skies with us.”

Dr Giulia Poerio, a psychology lecturer at the University of Essex, added: “Scientific research supports claims that ASMR is something that can make people feel relaxed. People with ASMR show significant reductions in their heart rates when watching ASMR videos, reductions comparable to other more well-established stress alleviating techniques such as mindfulness and music therapy.

She said ASMR videos have been used to tackle insomnia, reduce stress and anxiety and provide relief from loneliness.