MSC Foundation and UNTWO Launch “Next: A Sustainable Future for Our Next Generations” Youth Lab and Program on MSC Euribia

Onboard the MSC Euribia, the MSC Foundation and UNTWO have introduced the “Next: A Sustainable Future for Our Next Generations” Youthlaunched Youth Lab and Programme.

The initiative builds on the accomplishments of the inaugural Global Youth Tourism Summit, which took place in Sorrento in 2022. The UNWTO and MSC Foundation are expanding their collaboration with the MSC Cruises Youth Entertainment Division to support youth empowerment and sustainability education onboard the MSC Euribia, which was given its official name in Copenhagen on 5th May.

“We are proud to build on the tremendous success of the Global Youth Tourism Summit in Sorrento by extending our partnership with UNWTO to promote youth empowerment and sustainability education,” commented MSC Foundation Executive Director Daniela Picco.

“The new MSC Foundation Lab on MSC Euribia will offer an innovative venue for children and teenagers to engage in sustainability-focused activities. Our new custom-designed program ‘Next: A Sustainable Future for Our Next Generations’ has been specially conceived to empower young people to learn, create, and express themselves while addressing key sustainability issues such as marine conservation, climate change and responsible tourism. By making our young guests the center of these activities, we aim to raise awareness of the challenges facing humanity and equip our next generations with the tools they need to create a better world.”

The location, which will go by the name MSC Foundation Lab, is a specifically furnished area on board the ship that is committed to fostering a sustainable future through the involvement of our younger generations.

In collaboration with the UNWTO, “Next: A Sustainable Future for Our Next Generations” will include two hours of daily activities on topics like ocean health, recycling, climate change, sustainable tourism, and social media. Youth are encouraged through these activities to learn, develop, and express themselves in accordance with their interests and ideas for the future.

Senior Manager of Kids Entertainment for MSC Cruises, Matteo Mancini, stated that “For MSC Cruises, keeping the younger generations entertained on a cruise means listening to them and taking real note of their interests and wishes. Last summer, during the Global Youth Tourism Summit, young people from all over the world also asked us for the space and time to discuss these topics on board our ships. We welcomed their request, believing it our duty to join with Gen Z youth to create a high-impact edutainment, creation and sharing program with the power to generate concrete results. It is an immense honor for us to join with UNWTO to achieve this, bringing the young people on our ships the latest information and powerful resources to build a sustainable future.”