17th February 2023
2 min. read
1336
After the recent release of a specially crafted Finnish cloudberry wine, Finnair has its head in the clouds. One of the first occasions a Finnish berry wine has ever been offered in the skies is with the new Nordic dessert wine, “Kultainen,” which was introduced in collaboration with the renowned Ainoa Winery in Hollola.
The ‘Kultainen’ sweet cloudberry wine was created particularly for Finnair and is translated as ‘Golden,’ to depict the rich color of the modern beverage in a tribute to Lapland’s 19th-century gold rush. Pure and strong tastes are blended in the new dessert wine.
Also, according to Finnair, there will be undertones of honey and citrus marmalade, lending the dish a distinctively Finnish flavor. Sounds appealing? From this month, the airline’s business class guests will have access to the “Kultainen.”
The famous blueberry juice and another distinctive cocktail served by the airline would pair well with the new wine, as Lauri Ahonen, Manager of Culinary Concept and Category for Finnair, emphasized in her enthusiastic statement: “We are extremely excited to be bringing the flavors of Finland to the sky with this new cloudberry dessert wine. As we celebrate our centenary, we want to revisit our Nordic roots and offer our customers a traditional Finnish experience. We know this will be a welcome addition to our onboard menu, complementing our signature cocktail, Northern Blush.”
While the oneworld alliance member may be working diligently to enhance the onboard experience for its customers, Finnair is also concentrating on flying towards a brighter future after last year’s recovery was comparatively muted.
Finnair expects this year to see a greater recovery as the market is evolving in a more positive direction as demand for air travel rises and limitations are eased. Key markets have reopened, including China, Hong Kong, and Japan, enabling Finnair to increase frequencies for the approaching summer.
Nonetheless, despite all the good news, the flag carrier still anticipates that the average capacity this year would fall between 15% and 20% short of pre-pandemic levels. Topi Manner, the chief executive officer, highlights: “With the fading impacts of the pandemic following the opening of China, Finnair expects normal seasonality to return, and any related travel restrictions will no longer affect our operations during the summer. This is yet another important step in the right direction, but the road towards profitability on an annual level is a long one.”
Waterloo Travel
07970 449756
chris@waterlootravel.co.uk
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